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| | | | TRENDBOX - Trendbox kent de Nederlander door en door Gespecialiseerd in continu en trendonderzoek. Bekendste product is Life & Living, een onderzoek naar de waarden, houding en het gedrag van de Nederlander. | EarthTrends, an online collection of information regarding the environmental, social, and economic trends that shape our world. Committed to the principle that accurate information drives responsible decisions by governments and individuals, EarthTrends offers the public a large breadth of statistical, graphic, and analytical data in easily accessible formats. Much of the environmental information on the internet is fragmented, buried, or only available at a price. EarthTrends gathers data from the world’s leading statistical agencies, along with WRI-generated maps and analyses, into a single database for rapid searching and retrieving. To facilitate the comparison of data from different sources, EarthTrends supplements its content with detailed metadata that reports on research methodologies and evaluates the information’s reliability. All of these resources are made available to the public at no charge. | Hitwise was founded in February 1997 as a solution to a new problem – only the large websites, such as Yahoo!, MSN and Amazon were being monitored comparatively and data on websites with a more limited reach, such as Colgate, Nissan, and L’Oreal – was not available. The reason for this is that the methodology used by the existing online measurement companies was not cost effective and so could not effectively scale to measure a medium like the Internet. These companies simply applied the television ratings methodology (software sitting in a person’s home) to the Internet. As a result, only a relatively small number of people (10,000 to 50,000) people were able to be monitored, which meant only a relatively small number of websites (top 1000) were reported in the rankings. The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 900,000 websites in 160+ industries. Our unique, global network of Internet usage data is integrated into our user friendly service, helping you better plan, implement and report on your online branding, search marketing, content strategies and online partnerships. | | | | | | | | | | | | | | | |
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