| B2B - Business to Business | page 1 B2B page 2 Business | |
| | | | quadro branco - Furniture for industria, commerce, home and computer science: pertaining to school steel tables, chairs, cabinets, fans, water throughs, furniture, wallets, closets, safe etc. | Facebook as a B2B Marketing Tool
By Tessa Wegert, The ClickZ Network, Aug 23, 2007 - Sponsored by Tribal Fusion
We've been watching the shift in Facebook's audience demographics and its transformation into a marketing channel for connecting with online adults. This initially seemed like a major coup. Few of us could have predicted it when the site first launched as college-focused social network back in 2003.
More of a surprise is what Facebook is poised to become next: a B2B (define) networking and marketing platform that attracts corporate executives and decision makers.
It's been nearly a year since Facebook launched open registration, but a mere few months since business really began to embrace it as something other than a potential media buy. For some, it's replacing LinkedIn, which has been criticized for being too dry and corporate.
Others, like Mitch Joel, president of Twist Image, a Montreal-based digital marketing agency, are using it less as a networking tool and more as a soapbox from which to demonstrate thought leadership, promote their companies and interests, and drive additional traffic to their sites and blogs. | BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. | Do You Have an Internet Mindset?
To be highly effective now it is important to have an Internet Mindset. That involves many factors but one of the most important is to realize that power has shifted from entities like agencies and companies to individuals.
Your mindset conditions the way you see the world. The Internet is having a tumultuous effect on the way societies and economies function. With a pre-Internet mindset, your decisions may be sub-optimal or even wrong. | Allgood Systems Remote Server and Desktop Support - We provide remote server and desktop support for small to medium sized companies. We act as your virtual IT manager. We monitor your systems 24 hours a day. All for a low flat fee.
| | Back to the Future of the Corporate Portal:
Virtual World Communities Powering the B2B X-Economy
What is a virtual world and how does it fit into the Corporate Portal? | | | | | | | | | | | |
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